Detroit Performs

S1 E23 | CLIP

Detroit Performs Clip: Gunilla Klingberg

Swedish artist Gunilla Klingberg uses logos to create her interesting pieces. Episode 123/Segment2.

AIRED: December 03, 2013 | 0:04:25
ABOUT THE PROGRAM
TRANSCRIPT

AS YOU SEE BEHIND ME, THE DETROIT SYMPHONY ORCHESTRA

HAS A BEAUTIFUL LOGO, JUST THE TYPE OF LOGO SWEDISH ARTIST

GUNILLA KLINGBERG MAY BE INSPIRED TO USE IN ONE OF

HER VERY CREATIVE PIECES OF ART.

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>> FOR A LONG TIME, I'VE COLLECTED THESE FROM MY

EVERYDAY LIFE AND EVERYDAY SHOPPING.

YOU CAN SAY THAT THESE BRANDS LINK US ALL TOGETHER

T. HAS TO DO WITH EVERYDAY ROUTINES AND EVERYDAY

RITUALS, AND I THINK THE WAY THAT THESE BRANDS COME INTO

OUR PRIVATE SPHERE, WE CARRY THE PLASTIC BAG WITH US FROM

THE PUBLIC AREA OR THE SUPERMARKET.

IT ALSO LINKS THE PRIVATE AND THE PUBLIC AREA.

>> I MAKE THE PATTERNS ON THE COMPUTER FOR THIS, THEN

IT TAKES SOME TIME TO MAKE THE SELECTION AND TO TRY OUT

DIFFERENT VERSIONS, AND THEN IT'S A VECTOR FILE THAT IS

BLOWN UP, AND PUT IN VINYL. EVEN THOUGH IT'S COMPUTER

WORK, IT FEELS LIKE CRAFT WORK TO ME, ALMOST LIKE

EMBROIDERING OR SOMETHING LIKE THAT.

THIS IS A COMBINATION OF HOW THEY GRAPHICALLY WORK FOR

THE PATTERN AS WELL AS IF I DO FIND THE BRAND

NAME INTERESTING. IT'S MADE AS A PATTERN.

YOU MIGHT NOT FIRST RECOGNIZE ALL THE LOGO, BUT

QUITE QUICK, OKAY, THIS IS A FAMILIAR LOGO, AND THAT.

SO MAYBE THESE LOGOS WILL BECOME INTO OUR MINDS IN AN

UNCONSCIOUS WAY. THE COMBINATION, ICONOGRAPHY

TAKEN FROM THE WESTERN WORLD, CONSUMER WORLD.

WITH THIS IMAGE WHICH IS LIKE A SACRED MANDALA THAT

CAN HELP US IN MEDITATION. YOU NEED TO TAKE THAT IN,

THAT THIS MIGHT BE A PLACE WHERE PEOPLE PASS TWO TIMES

A DAY, FIVE DAYS A WEEK, BACK AND FORTH TO WORK, AND

THE REASON WHY I WANTED TO EXTEND THE PATTERN OUT FROM

THE GALLERY AREA INTO THE FOYER AREA IS THAT I WANTED

THE PATTERN TO BE OUT IN A MORE PUBLIC SPACE.

THE VIRAL ASPECT OF THE ARTWORK THAT IS ACTUALLY

CONTINUING AND IT'S GROWING AND SO YOU'RE SURROUNDED

MORE OR LESS BY THE PATTERNS. NOT UNLIKE THE IDEA THAT

SORT OF MERGE THE ARTWORK INTO THE ACTUAL ARCHITECTURE,

AND TO ME THAT WAS MORE OF A CHALLENGE AND INTERESTING

WAY OF WORKING WITH MY IDEAS, HOW AND WHY, IF IT'S

PRESENTED HERE AND WHAT DOES IT MEAN.

>> TO FIND OUT MORE ABOUT GUNILLA, HEAD TO DETROIT

PERFORMS.ORG. NOW LET'S CHECK OUT SOME

EVENTS HAPPENING IN AND AROUND DETROIT.

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