TikTok, known for its bite-sized viral videos, is going longform. In a bid to get people to stay inside, the app enlisted the help of celebrities and creators to launch “#HappyAtHome: LIVE!”
The series will be livestreamed nightly at 8 p.m. through March 27. The daily dispatches are divided into five categories, which correspond to days of the week: “Motivation Monday,” “Kick Back Tuesday,” “Show and Tell Wednesday,” “EduTok Thursday” and “Sound Check Friday.”
“The goal is simple: share in a bit of levity, provide some comfort and embrace the responsibility we all have to do the right thing by staying inside and stopping the spread,” Greg Justice, TikTok’s head of content programming, said in an announcement. “There’s a lot we can’t do right now, but this is one small way we can all help each other during these trying times.”
The series kicked off Monday with guests Tyra Banks, Arnold Schwarzenegger, Derek Hough, tWitch & Allison Holker and Eitan Bernath. Reinforcing this star-studded theme, Friday night’s concert program will be hosted by Alicia Keys and will include performances from Jason Derulo, Megan Thee Stallion, Troye Sivan, Meghan Trainor, Yungblud, Hailee Steinfeld, Lauv, Kelsea Ballerini and DJ Khaled.
“This is a difficult time for the world as a whole, but it’s also possible for our shared sense of concern to be a commonality that brings us closer,” Justice said. “It’s on us to come together as a community, understand how we’re all still connected and recognize the importance of helping support, encourage and even uplift one another.”
The service will also continue its livestreaming partnership with the World Health Organization (WHO), which joined TikTok in February to help stop the spread of coronavirus misinformation. WHO’s page gives users in-app health tips and up-to-date information about the COVID-19 pandemic. Last week, WHO began livestreaming informational sessions on TikTok to directly address the community and to offer users the chance to ask experts questions.
The platform — along with other social media sites — has been faced with the task of helping to control an outbreak of false information generated by app users. In January, a teenager posted a video on TikTok falsely claimed to be the first confirmed case of the novel coronavirus in British Columbia. The post quickly went viral, garnering 4.1 million views before the platform removed the original video. TikTok has since added a feature directing users to find out more information about COVID-19 to certain posts in response to growing falsehoods washed in under the hashtag #coronavirus.
In their guidelines, TikTok notes that they do not “permit misinformation that could cause harm to our community or the larger public,” explaining that such misinformation that could “harm to an individual’s health or wider public safety” would be removed.